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B2G Marketing Strategies: How to Build Trust With Government Buyers

Driven by longer buying cycles, strict compliance requirements, and evolving procurement practices, business-to-government (B2G) marketing has always been a unique discipline distinct from commercial market practices. But the last several years have brought significant change to how government operates—from shifting budget priorities to workforce changes to a greater embrace of commercial technologies.  B2G marketing professionals…

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B2G Marketing Strategies: How to Build Trust With Government Buyers

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Top Cyber Workforce Trends Reshaping Government Cybersecurity

As cyber threats grow in sophistication and frequency, government agencies face an equally urgent challenge: building and sustaining a skilled cybersecurity workforce. The Top 10 Cyber Workforce Trends for Government report highlights how federal agencies are transforming recruitment, workforce development, and talent retention to strengthen cybersecurity readiness and support mission success. Skills-Based Hiring Takes Center…

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FedRAMP 20x and AI: The Future of Government Cloud Security

Government agencies are accelerating their adoption of cloud computing and artificial intelligence, creating new demands for cybersecurity, compliance, and risk management. The latest trend report, FedRAMP at the Speed of AI, explores how the Federal Risk and Authorization Management Program (FedRAMP) is evolving to support faster innovation while maintaining strong security standards across the public…

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Citizen Experience in Government: Modernizing Digital Services for Better Outcomes

Government agencies are under increasing pressure to deliver faster, easier, and more accessible services to the public. The Customer Experience Buyer’s Guide for Government highlights how customer experience technology is helping federal, state, and local agencies modernize digital services, streamline operations, and build stronger trust with constituents. Why Customer Experience Matters in Government Customer experience…

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Beyond the Map: How Geospatial Technology is Becoming Operational Infrastructure

Geospatial technology is no longer a specialized capability used only by geographic information system (GIS) professionals, planners, and emergency managers. Across federal, state, and local government, agencies are increasingly using geospatial technologies as operational platforms that support decision-making, improve service delivery, strengthen security, and support advanced technologies. Foundation for Modernization Washington State CIO Bill Kehoe…

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Top Records Management Trends Shaping Government Modernization

Government agencies are facing growing pressure to manage increasing volumes of digital information while meeting evolving compliance, security, and transparency requirements. The data brief, Top 10 Records Management Trends for Government, highlights how federal, state, and local agencies are modernizing records and information management (RIM) programs to support digital government initiatives, improve operational efficiency, and…

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AI Adoption in Government: What’s Next?

Artificial intelligence is rapidly moving from pilot programs to enterprise-wide implementation across federal, state, and local government agencies. According to Carahsoft’s AI Buyer’s Guide for Government, public sector organizations are increasingly investing in AI technologies that improve decision-making, automate workflows, strengthen cybersecurity, and enhance citizen services. The guide highlights the growing importance of scalable, mission-focused…

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AI and Digital Twins: A Powerful Partnership for the Future of Government

A digital twin is a virtual model that mirrors a real-world asset, system, or process. It enables organizations to simulate scenarios, monitor performance, and predict outcomes. Using continuous data feeds, the digital twin updates in near-real time to reflect the state and performance of its counterpart. Combined with advances in artificial intelligence (AI), cloud computing,…

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Top Geospatial Technology Trends Transforming Government Operations

Geospatial technology is rapidly becoming a cornerstone of government modernization, helping agencies make faster decisions, improve operational efficiency, and strengthen situational awareness. The data brief,  Top 10 Geospatial Government Trends, highlights how federal, state, and local organizations are leveraging advanced GIS, artificial intelligence, digital twins, remote sensing, and cloud technologies to solve increasingly complex challenges.…

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How Federal Agencies Are Operationalizing Post-Quantum Security

Post-quantum cryptography (PQC) is no longer a forward-looking concern confined to research labs. It is now a pressing operational priority across the federal government. With standards finalized, procurement guidance emerging, and early deployments underway, agencies are moving decisively from planning to execution. Quantum computing allows computers to process certain types of information much more efficiently…

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